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Photography:

Photography is an important part in curating the image of the university. It creates a sense of emotion and style that makes FIU unique from other institutions. As a leading Public university located in an International University, we want to convey what makes us stand out through modern and vibrant imagery.

Best practices:

  • Professional photography should always be used in marketing and external communications when possible.
  • Images should be free of digital noise, in focus, and have accurate colors.
  • The highest resolution photo should be sourced whenever possible.
  • All photographs should be printed at 300 dpi at the actual size.
  • Do not increase the size of digital images as this can cause the image to be pixelated.

The Digital Communications department provides a fee-based, freelance photography service to university departments. You can request photography services using our request form.

Examples:

Students Swimming in the BBC Pool
Parkview Housing at Night
Commencement Ceremony with Confetti

Videography

Video content created by and for FIU units should be consistent with the FIU brand. Modern, energetic, vibrant, and of high quality. Videos produced by and for FIU units should reflect well on the FIU brand.

Poorly produced videos can negatively affect perceptions of FIU and add to "clutter" on FIU’s content platforms. Both editorial aspects (message, story, etc.) and aesthetic aspects (lighting, composition, etc.) should be considered during production and prior to distribution.

Videos should represent FIU in the following ways:

  • Messaging: Know your audience and craft interesting stories in a way that captures their attention from the start.
  • Production value: Content should be filmed in HD or 4k resolutions. Footage should be in focus and stable. Subjects should be properly lit and audio quality should be free of distortion and well recorded.
  • Editing: Video should not be longer than needed. Text should appear on screen long enough to read twice. Audio levels should be consistent throughout the video.
  • Duration: Videos can vary from 10 seconds to 4 minutes long. Shorter is usually better.
  • Music: All rights to music used should be purchased. A common site for music is audiojungle.net. Stock footage should be used sparingly and should match the look and feel of our university.  

Please see our Institutional logos page for logos and typeface guidelines.

The Digital Communications department provides a fee-based, freelance photography service to university departments. You can request photography services using our request form.

Examples: