Brand Colors

The importance of colors cannot be overstated. Colors play a pivotal role in establishing a university’s identity and conveying its values and character to the world. Using official university colors or their variations is essential for maintaining brand consistency and recognition. These colors have been carefully chosen to reflect the institution’s heritage, values and mission.

Furthermore, by adhering to these specific colors and avoiding those of competing brands, a university ensures its visual identity remains distinctive and memorable. Consistency in color usage fosters a sense of unity and credibility, reinforcing the institution’s reputation and helping it stand out in a crowded marketplace of higher education. In essence, colors are not just a matter of aesthetics but a powerful tool for reinforcing a university’s brand and leaving a lasting impression on students, alumni, and the wider community.

Color Palette for Print

Primary Colors

• FIU Blue

  CMYK: 100/87/42/52 (coated paper)
  PMS: 282C (coated paper)
  282U (uncoated paper)

• FIU Gold

  CMYK: 0/31/100/25 (coated paper)
  PMS: 125C (coated paper)
  117U (uncoated paper)