Colors play a pivotal role in establishing FIU’s identity and conveying our values and character to the world. Using official university colors and their variations is essential for maintaining brand consistency and recognition. These colors have been carefully chosen to reflect the institution’s heritage, values and mission.
Adhering to these specific colors and avoiding those of competing brands ensures our visual identity remains distinctive and memorable. Our colors are not just a matter of aesthetics but a powerful tool for reinforcing our brand and leaving a lasting impression on students, alumni and the wider community.
Color Palette for Print
Primary Colors
FIU Blue
CMYK: 100/87/42/52 (coated paper)
PMS: 282C (coated paper)
282U (uncoated paper)FIU Gold
CMYK: 0/31/100/25 (coated paper)
PMS: 125C (coated paper)
117U (uncoated paper)
FIU Blue CMYK: 100/87/42/52 (coated paper) | FIU Gold CMYK: 26/46/100/6 (coated paper) |
Secondary Colors
Magenta
CMYK: 5/92/0/0
PMS: Rhodamine RedCyan
CMYK: 70/0/13/0
PMS: 3115CWhite or Negative Space
CMYK: 0/0/0/0
Yellow
CMYK: 0/16/80/0
PMS: 1225C
Magenta CMYK: 5/92/0/0 | Cyan CMYK: 70/0/13/0 |
White or Negative Space CMYK: 0/0/0/0 | Yellow CMYK: 0/16/80/0 |
Gradients
For consistency, only the gradients provided here should be implemented in the brand.
Avoid orange being a prominent color in the bright gold to magenta gradient.
Do not use a cyan to magenta gradient. Consider color contrast when using gradients.
Color Palette for Digital
In order to comply with web accessibility, shades of these colors can be used for digital properties. This applies to websites, eblasts, social media and videos.
IMPORTANT: When using text over any of these colors, the combinations must pass accessibility guidelines. Use this contrast checker to confirm if your combination passes or fails this criteria.
Primary Colors
FIU Blue
HEX: #081E3F
RGB: 9/30/65FIU Gold
HEX: #B6862C
RGB: 182/134/45
Secondary Colors
Magenta
HEX: # CC0066
RGB: 217/45/138Cyan
HEX: #00B7D5
RGB: 0/184/214White
HEX: #FFFFFF
RGB: 255/255/255Yellow
HEX: #FFCC00
RGB: 205/204/0
FIU Blue HEX: #081E3F | FIU Gold HEX: #B6862C |
Magenta HEX: # CC0066 | Cyan HEX: #00B7D5 |
White or Negative Space HEX: #FFFFFF | Yellow HEX: #FFCC00 |
Colors to Avoid
Color isn’t just a design choice. It’s a powerful part of our brand. For that reason, the following colors should never be used as primary colors in any collateral, promotional items or apparel:
Red
Purple
Green
Orange
Red | Purple |
Green | Orange |