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Color palette for print

Blue and gold are the university’s official colors. Bright gold, cyan and magenta are the secondary colors that are used throughout the brand. White is used as a neutral and alternate background color to blue.

New brand campaign colors can be used in all marketing materials, including but not limited to: advertising, email campaigns, websites, flyers/brochures, billboards, pole banners, floor stickers, etc.

For legibility purposes, cyan should never be used for type when appearing on a white background, particularly when it comes to digital and web applications.

Blue and gold should be used for all official documents and adhere to the logo guidelines.

 

  • Blue

    CMYK: 100/87/42/52 (coated paper)
    PMS: 282C (coated paper)
    282U (uncoated paper)

  • Gold

    CMYK: 26/46/100/6 (coated paper)
    PMS: 125C (coated paper)
    117U (uncoated paper)

  • Magenta

    CMYK: 5/92/0/0
    PMS: Rhodamine Red

  • Cyan

    CMYK: 70/0/13/0
    PMS: 3115C

  • White

    CMYK: 0/0/0/0

  • Bright Gold

    CMYK: 0/16/80/0
    PMS: 1225C

Blue

CMYK: 100/87/42/52 (coated paper)
PMS: 282C (coated paper)
282U (uncoated paper)

Gold

CMYK: 26/46/100/6 (coated paper)
PMS: 125C (coated paper)
117U (uncoated paper)

Magenta

CMYK: 5/92/0/0
PMS: Rhodamine Red

Cyan

CMYK: 70/0/13/0
PMS: 3115C

White

CMYK: 0/0/0/0

Bright Gold

CMYK: 0/16/80/0
PMS: 1225C

Gradients

Only the gradients provided here should be implemented in the brand for consistency. Avoid orange being a prominent color in the bright gold to magenta gradient. Do not use a cyan to magenta gradient. Consider color contrast when using gradients.

Bright Gold
Magenta


Bright Gold
Cyan

Color palette for digital

In order to comply with web accessibility, shades of these colors can be used for digital properties. This applies to websites, eblasts, social media and videos.

Blue and gold are the university’s traditional colors. Bright gold, cyan and magenta are the secondary colors that are used throughout the brand.

IMPORTANT: When using text over any of these colors, the combinations must pass accessibility guidelines. Use this contrast checker to confirm if your combination passes or fails this criteria. 

  • Blue

    HEX: #081E3F
    RGB: 8/30/63

  • Gold

    HEX: #B6862C
    RGB: 182/134/44

  • Magenta

    HEX: #CC0066
    RGB: 204/0/102

  • Cyan

    HEX: #00FFFF
    RGB: 0/255/255

  • White

    HEX: #FFFFFF
    RGB: 255/255/255

  • Bright Gold

    HEX: #FFCC00
    RGB: 255/204/0

Blue

HEX: #081E3F

Gold

HEX: #B6862C

Magenta

HEX: #CC0066

Cyan

HEX: #00FFFF

White

HEX: #FFFFFF

Bright Gold

HEX: #FFCC00