FIU has identified a series of audiences that interact with the brand. We have assembled a framework of color combinations, graphic elements and mood to respond to their interests and needs. The purpose is to bring forward the most important graphic elements for each audience.
Color Guide by Audience
Selling Point
Location
Academic Reputation
Accessibility
ROI
Tone
Driven
Agile
Electric
Welcoming
Authentic
Content and Design
Aspirational-driven copy
Informational copy
Testimonial
Shape layering overlay
Energy lines and accents
Candid, hands-on photography
Campus and location photography
Infographics
Iconography
Vibrant colorways
Affinity/Advocacy
Selling Point
Location
Community Engagement
Pride
Economic engine
Impact
Tone
Driven
Agile
Electric
Welcoming
Authentic
Content and Design
Pride-driven copy
Testimonial
Shape layering overlay
Energy lines
Accents
Empathetic
Relatable photography
Infographics
Vibrant colorways
Peer Reputation
Selling Point
Location
Academic Reputation
Research
Rankings
Impact
Tone
Electric
Welcoming
Driven
Agile
Authentic
Content and Design
Data-driven copy
Shape layering overlay
Editorial photography
Hands-on photography
Campus and location photography
Restrained energy lines
Restrained colorways