The FIU logo is an essential element to our visual brand and represents our entire university.
There are different variations of the official FIU logo based on the use case – i.e. vertical/horizontal formats, color or black and white versions as well as the FIU block letters. Units also have their own logo.
The official logos can only be created and provided by External Relations, Strategic Communications & Marketing.
- Primary logo
The primary FIU logo is the most identifiable visual that can be used across all university communication to help us ensure a consistency. These are some of the available versions. You can download the full set on the Toolkit page.
- Unit logo
This variation of the FIU logo represents a specific unit, college, office, department, etc. Unit logos are composed of the FIU block letters and the official name of the unit. These also have different formats and additional tiers available based on the use case.
FIU colleges can find the full set of their college’s logos on the Toolkit page.
- University seal
The university’s seal may only be used for official business and formal documents of the university. These include diplomas, certificates, legal documents, and plaques. The seal should not be used in promotional materials and/or merchandise for units.
The seal is not available for download.
- Promotional logos
Units have the option to create a promotional logo to represent a specific initiative, program or event within their unit. This graphic element should not be used to replace a unit logo.
When representing the university to external audiences, the unit logos must be included as the primary identity; the promotional logo should be the secondary identity. The objective is to clearly convey that this initiative, program or event is part of FIU.
This promotional logo represents Counseling and Psychological Services, but it does not replace the official unit logo. This promotional logo represents the Healthy Living Program, but it does not replace the official unit logo.
- Athletic panther logo
The FIU athletic panther logo, trademark, mascot and name are reserved for use by FIU Athletics and its entities. This logo should never appear with or replace the university’s logo.
Use of this logo, trademarks, mascot or name are prohibited in advertising that promotes non-athletic activities and entities.
Approval to use the athletic logo in addition to the FIU logo in special publications that promote spirit may be given by the Division of External Relations, Strategic Communications & Marketing.
- Student organizations
Student Organizations/Clubs can create their own logo to represent their identity. However, they may not use FIU’s registered marks in the creation of their logo. The only way a Student Organization is allowed to use the FIU registered marks is by using the approved Student Organization logo.
Student organizations can choose from two options:
Option 1: FIU Student Club logo (This version can only be provided by Campus Life)
Option 2: Student Club Logo (created by Club or Organization)
For more information you can download the full student organization logo guidelines.
- Sports clubs
Sports Clubs are allowed to use the FIU Sport Clubs patch and labels. The patch is mandatory for all Sports Clubs. The Sports Clubs labels are optional.
The FIU Sports Clubs patch MUST be included in all materials and apparel representing sport clubs. These materials include but are not limited to uniforms, promotional items, etc., as well as any other items that officially represent sport clubs.
The following Sport Clubs labels are the only approved versions. Each of these versions MUST have the graphic element (Panther graphic or “Panthers” wordmark) + sport club name.
For more information you can download the full sports club logo guidelines.