Social media is key to communicate and showcase the FIU brand to external audiences including students, alumni and other members of the FIU community. The Real Triumphs brand platform can be used across all the different social media channels and can be adapted to the audience you are trying to reach.
Examples of social media posts include:
FIU is committed to taking real action as we extend our reach beyond our campus walls to make a real difference in our communities.
FIU is committed to taking real action generating solutions that radiate around the world. Our Panthers work together to show their true colors by stepping up when they’re needed most.
The use of hashtags help you amplify and/or brand your message on public-facing networks such as Twitter, Instagram and TikTok. Please include only the necessary hashtags at the end of your caption, unless it can be embedded as part of the sentence (see embedded examples below).
The list below includes FIU hashtags that can be used as part of the campaign as well as in other executions. Make sure to select the right hashtag to support your messaging goal.
#FIU — Used for all types of messaging.
Example: Sunsets at #FIU are our favorite color.
#FIUSchool — Used for school specific messaging.
Embedded Example: Join us at the next #FIUCASE webinar. Register here: ____
#FIUGrad — Used for recent graduates.
Example: Ready for the hugs, smiles and good times? #FIUGrad
#FIUAlumni — Used to represent our alumni.
Example: Congratulations to all the recent grads. Welcome to the #FIUAlumni family!
#PawsUp — Used to support Panther spirit.
Example: It’s GAMEDAY. #PawsUp
#PantherPride — Used for Panther Spirit related to Athletics.
Example: FIU Dazzlers show us their very best moves from this season. #PantherPride
#RepFIU — Used to promote branded gear.
Embedded Example: #RepFIU with your favorite gear and tag us for a chance to be featured.
Listing your area's social media accounts on the FIU Social Media Directory is required and a great way to reach your audience.
For more information about social media, please contact Joel Villarini Falbe, Social Media Director, at firstname.lastname@example.org.