For example, when connecting with prospective or current students, FIU’s voice can take on a more personal and conversational tone. When appealing to alumni and donors, a more straight-forward, CTA approach can be taken. All the while, FIU’s voice should be rooted in realness.
REAL comes from a place that's personal
There’s a reason Abraham Alonso attends a school with over 55,000 students—in a metro area buzzing with 6.1 million people—he is a man of the people. Born and bred in Dade County, raised on family values and block party cookouts, Abraham experienced firsthand what it was like lift up neighbors in need. So now, at FIU, he’s doing the same. Splitting time between chemistry lab and the Red Cross Disaster Team, where Abraham works to help families who lost everything. Volunteering at West Kendall Baptist Hospital, where he administers free health checks to community members who need them. Sharing ideas with classmates, collaborating with partners, and still pulling a 3.8 GPA. Helping others is at his core.
REAL comes from a place that's personal
FIU’s upward trajectory could not have been launched without the foundation that you, and your fellow Panthers provided. The only way that we can continue to push this university forward is to stay connected.
Together, we can take FIU to the Next Horizon—as we work to solve the world’s most pressing challenges, from tackling college affordability to sea level rise.
Learn how you can make a difference here.