The stories of our students, alumni, faculty and staff are what makes FIU real. As the brand ambassadors and communicators, it is our job to ensure that the spirit of FIU shines through in all forms of communications.
Before you begin crafting branded content, you need to understand the foundations of the brand.
Florida International University is Miami’s public research university, centered around real students with real goals and responsibilities, rooted in the realities of the world today. As an ever-evolving top-50 public research university, we are approaching education in a new way on our own terms—making a real difference along the way.
Florida International University is a top public university that drives real talent and innovation in Miami and globally. High research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 58,000 and 260,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.
These tone words reflect FIU's personality which can be dialed up or down based on the audience. FIU’s voice should be confident, aspirational and authentic.
Dynamic: Vigorously active or forceful and characterized by energy and effective action.
Enterprising: Willing to take initiative and be resourceful – in order to advance goals and push for better outcomes.
Driven: Enthusiastically marked by a passion to pursue accomplishments and strive for greater.
Proud: Honorable; feeling satisfaction over something regarded as gratifying.
Welcoming: Reachable or approachable; treating guests politely and in a friendly manner.
Tone can vary based on audience
For example, when connecting with prospective or current students, FIU’s voice can take on a more personal and conversational tone. When appealing to alumni and donors, a more straight-forward, CTA approach can be taken. All the while, FIU’s voice should be rooted in realness.
REAL comes from a place that's personal
There’s a reason Abraham Alonso attends a school with over 55,000 students—in a metro area buzzing with 6.1 million people—he is a man of the people. Born and bred in Dade County, raised on family values and block party cookouts, Abraham experienced firsthand what it was like lift up neighbors in need. So now, at FIU, he’s doing the same. Splitting time between chemistry lab and the Red Cross Disaster Team, where Abraham works to help families who lost everything. Volunteering at West Kendall Baptist Hospital, where he administers free health checks to community members who need them. Sharing ideas with classmates, collaborating with partners, and still pulling a 3.8 GPA. Helping others is at his core.
In addition to the tone words, it is important that we are consistent in the way we communicate our reputation and rankings as these are key areas when telling the FIU story and the real impact we are making.
We want to be known for our Top 50 rankings. To be consistent with this statement, please use this format (Top XX instead of the rankings’ number) unless your ranking is in the Top 3 placements.
University-wide rankings
FIU is a top 50 national public university by Washington Monthly
FIU is a top 50 performer in social mobility by U.S. News & World Report
Unit-specific ranking (example)
FIU’s College of Business Undergraduate International Business program is ranked #2 in the nation by U.S. News & World Report
Best practices
For more rankings and points of pride, visit the FIU Rankings page.
There are certain guidelines we should follow when mentioning Alumni to ensure consistency. These include:
For example:
| Alumni | Plural, more than one graduate |
|---|---|
| Alumna | Feminine singular form |
| Alumnus | Masculine singular form |
| Alumnae | Feminine plural form, used for groups of women |
