Logos, color palettes, typography, and other brand assets are the most obvious elements used to convey our identity. Because of their importance in defining how our university is perceived, these assets must be carefully curated and consistently applied.
The following sections provide information about the FIU logos, its use cases as well as the approved colors, typography, business cards, and stationery.
Any variation of these approved assets is not allowed.
What is a Logo?
A logo is a design that represents an entity. The FIU logo is proprietary. It has different variations based on the use case – i.e. vertical/horizontal formats, color or B&W versions and FIU block letters.
*These are some of the available versions. To download the different formats, please go to the downloads tab.
What is a Unit Logo?
A unit logo is defined as a variation of the FIU logo to represent a specific unit, college, office, department, etc. Unit logos are composed of the FIU block letters and the official name of the unit. These also have different formats available based on the use case.
Need a logo? Fill out this form to request one.
What is a Graphic Element?
Units have the option to create a graphic element to represent a specific initiative, program or event within their unit. This graphic element should not be used to replace a unit logo.
When representing the university to external audiences, the unit logos should be included as the primary identity; the graphic element should be the secondary identity. The objective is to clearly convey that this initiative, program or event is part of FIU.
|This graphic element represents Counseling and Psychological Services, but it does not replace the official unit logo.|
|This graphic element represents the Healthy Living Program, but it does not replace the official unit logo.|