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Logos, color palettes, typography, and other brand assets are the most obvious elements used to convey our identity. Because of their importance in defining how our university is perceived, these assets must be carefully curated and consistently applied.  

The following sections provide information about the FIU logos, its use cases as well as the approved colors, typography, business cards, and stationery.

Any variation of these approved assets is not allowed.


What is a Logo? 

logo is a design that represents an entity. The FIU logo is proprietary. It has different variations based on the use case  i.e. vertical/horizontal formats, color or B&W versions and FIU block letters. 




 *These are some of the available versions. To download the different formats, please go to the downloads tab.

What is a Unit Logo? 

unit logo is defined as a variation of the FIU logo to represent a specific unit, college, office, department, etc. Unit logos are composed of the FIU block letters and the official name of the unit. These also have different formats available based on the use case.




Need a logo? Fill out this form to request one. 

What is a Graphic Element? 

Units have the option to create a graphic element to represent a specific initiative, program or event within their unit. This graphic element should not be used to replace a unit logo.

When representing the university to external audiences, the unit logos should be included as the primary identity; the graphic element should be the secondary identity. The objective is to clearly convey that this initiative, program or event is part of FIU.

sa_counspsyc-serv-hrz-color.pngarrow-icon-png.pngscreen-shot-2019-06-20-at-9.46.53-am.pngThis graphic element represents Counseling and Psychological Services, but it does not replace the official unit logo.
sa_health-living-prog-hrz-color.pngarrow-icon-png.pngscreen-shot-2019-06-20-at-9.52.27-am.pngThis graphic element represents the Healthy Living Program, but it does not replace the official unit logo.


Logo Use

The following list provides information about specific guidelines. For more details, please review the Logo Usage and Guidelines »

  • Official FIU Logo

    Use of the official FIU logo on all of our communications helps ensure a consistent, professional appearance. The Division of External Relations manages and designs all university logos. Use only the official logos provided here or provided to you by External Relations. Any unsanctioned logo is subject to immediate removal and discontinuation.

  • Athletic and Panther Logos

    The FIU athletic/panther logo, trademark, mascot and name are reserved for use by FIU Athletics and its entities. The FIU athletic/panther logo should never appear with or replace the University’s Logo. Approval to use the athletic logo in addition to the FIU logo in special publications that promote spirit may be given by the Division of External Relations at 305-348-7102.

  • University Seal

    The University’s seal is to be used only for official business of the University. The use of the seal is reserved for formal and official documents such as diplomas, certificates, legal documents, and plaques. The seal is not available for download. The seal should not be used in promotional materials and/or merchandise. 

  • Advertising

    Use of the FIU athletic/panther logo, trademarks, mascot or name is prohibited in advertising that promotes non-athletic activities and entities.

  • Branded Merchandise

    The athletic logo is available to organizations that have signed an agreement with the university. For more information, contact External Relations at 305-348-7102

    Interested in becoming a licensed vendor? To get started, contact CLC, our official licensing partner.


Use of correct FIU colors helps us create professional-looking assets that help reinforce our brand identity. Our official colors are provided in a variety of color spaces to address a range of print formats. Official FIU digital and website colors can be found on the Digital Design System.

 FIU BlueFIU Gold
Coated PaperPANTONE 282 C
C: 100
M: 87
Y: 42
K: 52
Hex Code: #081E3F
C: 26
M: 46
Y: 100
K: 6 
Hex Code: #B6862C
Uncoated PaperPANTONE 282 UPANTONE 117 U

Exterior Paint Colors

Use official FIU paint colors on exterior treatments to ensure a consistent outward color palette. A custom paint mix was created in partnership with Benjamin Moore to meet FIU standards.

FIU BlueFIU GoldFIU White
Hale Navy (HC-154)
Van Deusen Blue (HC-156)
Blue Heron (832)
Stratford Blue (831)
Blue Note (2129-30)
Marblehead Gold (HC-11)
Stuart Gold (HC-10)
Feather Down (953)
Linen White (912)
Chalk White (2126-70)


Use official fonts and typography to achieve a professional, uniform look-and-feel in documents, presentations and other assets. FIU's official fonts are Adobe Garamond (serif) and Helvetica (sans-serif).

It is also acceptable to use Arial in PowerPoint presentations to ensure consistency across older versions of the software. 

Business Cards and Stationery

Official business cards and Letterhead must be ordered through our approved vendor. Business cards are limited to 2 designs. The President and university leadership have an alternate version produced through this vendor by FIU Design & Creative Services.