Real Triumphs, a brand platform that captures the spirit of our narrative in its most distilled, succinct form. It is meant to be used for external and internal audiences and can be used in two ways to show the real impact FIU is making throughout the world:
- In one way, it showcases the real impact that FIU is making throughout the world—tackling real challenges, coming up with real solutions, making a real difference and ultimately, achieving real triumphs.
- In another way, it flips the adjective “real” and turns it into a noun—a noun that represents FIU. Real is the force behind our actions. This use of "real" as a noun should only be used in long form communications like paragraphs or videos where the explanation is evident and clearly undrstood. It should not be used in stand alone headlines or billboards.
- "Real" should not be used as a modifier for excellence, academics, research, students, alumni or Panthers. Using it in this way, this could create exclusion and generally detract from the message.
This flexible, concise, brand platform allows FIU to take ownership of the word “real”—and encapsulates the determination, vibrancy, humility and understanding that is authentic to FIU.
With a foundation that is both humble and bold, Real Triumphs becomes a storytelling platform for existing and future content. It’s a call to action for every member of FIU to take pride in what the university is doing, and, importantly, ensures everyone else takes notice.
Note: Overuse of this phrase can dilute its impact.