Signage

Exterior/Interior Building Signage Guidelines

There are various on- and off-campus signage options to support educational, cultural and informational efforts. Signs that do not meet these guidelines may be removed at the unit or office’s expense.

• Must use Helvetica Neue 75 Bold
• All exterior and interior signage must be title case.
• Signage must feature ½” thick aluminum letters, 12” in height (back-lit optional).

Digital Displays

Electronic Message Boards (EMBs) are high-visibility communication tools used to share FIU’s most important institutional messages, achievements, and major university events with the campus community and the public. 

Due to the limited availability of display time and the high visibility of these boards, content selection prioritizes communications that advance FIU’s institutional messaging and strategic initiatives.

Submission of an event flyer or message does not guarantee placement on the Electronic Message Boards, and all content is subject to review and approval by the Division of Marketing and Strategic Communications.

EMBs are located at key entrances to Modesto A. Maidique Campus:

• 17th St. and 117th Ave.
• 8th St. and 112th Ave.
• 16th St. and 107th Ave.

EMB Guidelines

• Use a headline and subheadline if needed.
• Include a clear call-to-action, such as a phone number or website. Use short URLs when possible.
• Keep the message within 150 characters.
• Use a minimum font size of 42 pt (designed at 72 dpi in Photoshop).
• Include the event date, time and location. All event-related EMB flyers must also be listed on the FIU Calendar.
• Design to EMB dimensions: 1280 × 720 px.
• Submit files as: high-resolution JPGs for static flyers or MP4 files for video flyers(10 seconds max).

Floor Stickers

Floor stickers are a great way for units to share messages with the university community. However, it's important to maintain the brand’s aesthetic and place stickers only in approved locations. While there is no central system for placement or removal, all designs and content must be approved by Strategic Communications.

Floor Stickers Guidelines

• Stickers must be at least 24” in diameter or 24” x 24”.
• Stickers can stay up for up to one month. Include a posting date and contact email (bottom left or right).
• Stickers should only be placed in approved areas, unless approved by Strategic Communications.
• Placement is first-come, first-served, with a maximum of three stickers next to each other.
• Temporary wayfinding stickers may get approval for size changes if requested.
• The unit placing the stickers is responsible for both putting them up and taking them down. Stickers must show an expiration date (bottom right corner).

Strategic Communications may remove expired stickers but can’t guarantee stickers stay up until they expire.