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The EMBs promote the following:

  • University-wide events - that are not specifically for one group (sports, arts, performances)
  • Ranking/Point of Pride university accolades, based on strength of ranking body (these are generally already heralded in other areas like FIU News and the university home page)
  • Strategic Goal Content - content that is related to the university strategic plan and areas of focus (facts about programs and points of pride with may not directly relate to a story) promotion of license plates and other university-wide initiatives


Best Practices

EMBs target drivers. Because of this, your audience has about six seconds to read your flyer. Each flyer is displayed for 6-10 Seconds.


  • Include a headline and sub-headline, if applicable. Please try to produce a visual hierarchy with the size of your text. 
  • Characters: Max. 150
  • Font size: Min. 42pt in Photoshop at 72dpi.
  • Call-to-action: website or location 
    • Short URLs are easier for viewers to digest. If your URL is long, consider using FIU's url shortener.
  • Make sure to have a clear call-to-action. This can be a phone number, website link, etc. 
  • All event related EMB flyers must have an event in the university calendar.
    • Be sure to list the date, time and location on your flyer.


  • EMB dimensions are 1280px x 720px
  • Hi-res JPG for static flyer submissions
  • MP4 for video flyer submissions

Make an EMB request

Fill out the EMB questionnaire to submit an EMB Flyer