When communicating with FIU’s audiences, it’s important to consider their goals, interests and expectations. Your content should provide value to the university’s audiences. Their needs and wants will change not just what you say, but also how you say it.
Speaking to Different Audiences
Our brand platform and messaging strategy should inspire the tone of your content. Depending on which audience you are speaking to, tone can vary.
Tone of Voice
Dynamic
Full of energy and enthusiasm and always ready to act
Enterprising
Eager to take initiative and find new ways to reach goals
Driven
Fueled by passion and determination to achieve and surpass goals
Proud
Feeling deeply satisfied with accomplishments
Welcoming
Friendly and open, creating a warm, approachable and valued environment for everyone
Prospective or Current Students
Prospective students are driven by big dreams and future career aspirations. Create optimistic and empowering content about their potential and show them how FIU can help them achieve their goals.
To connect with prospective or current students, highlight FIU’s opportunities, high-impact experiences and career preparation opportunities.
- Inspire prospective students with uplifting messages about their future success and the possibilities that await them at FIU.
- Write clear copy that communicates your message quickly. Concise, creative messages keep them engaged.
- Be playful and energetic; Infuse playfulness and energy into your content. Tell stories that spark curiosity and passion.
In a metro area buzzing with 6.1 million people, Abraham Alonso is living his best life. Born and raised in Miami-Dade County, Abraham was raised on family values and block party cookouts.
He’s experienced firsthand what it’s like to help neighbors in need. At FIU, he’s splitting his time between the chemistry lab and the Red Cross Disaster Team. He volunteers at West Kendall Baptist Hospital, working to help families who have lost everything and administering free health checks to community members who need them.
He lives a life of real impact sharing ideas with classmates, collaborating with community partners and working to maintain his 3.8 GPA.
Faculty and Staff
Internal communication is as crucial as our external efforts. Faculty and staff want to know how FIU supports their goals and career growth.
Inspire faculty and staff to take advantage of available resources, highlight research opportunities, campus events, peer accomplishments and student support.
- Speak in a shared voice. We are one FIU. Celebrate FIU’s traditions, accomplishments and local/global impact.
- Keep it casual. Avoid sales pitches. Faculty and staff respond better to clear, informative messages that show how FIU helps them reach their next goal.
- Embrace FIU’s core values. Highlight the university’s shared commitment to these ideals.
At Florida International University, your work has a greater impact. Here, you’ll find remarkable resources and a collaborative culture inspired by the energy of colleagues who dedicate their expertise to pioneering innovative solutions to solve some of the world’s most pressing challenges.
Alumni, Donors and General Public
Although different, alumni, potential donors and the general public all care about FIU’s reputation. Focus on the approach, values, and impact that set FIU apart.
Your content should focus on the values and information that set FIU apart. Highlight the university’s mission and vision, research initiatives and rankings, as well as success stories.
- Highlight the university’s facts, figures and impact, and communicate these accomplishments with impactful stories.
- Use emotional/touching or targeted messaging to showcase FIU’s strengths and differentiators.
- Share how every achievement, fact or story demonstrates what our university and its students and graduates have to offer.
FIU’s upward trajectory was launched on a foundation provided by you and your fellow Panthers. The best way to continue to push this university forward is to stay connected.
Together, we are unstoppable working to solve the world’s most pressing challenges, from college affordability to sea level rise.
