Colors

Color palette for print

Blue and gold are the university’s official colors. Bright gold, cyan and magenta are the secondary colors that are used throughout the brand. White is used as a neutral and alternate background color to blue.

New brand campaign colors can be used in all marketing materials, including but not limited to: advertising, email campaigns, websites, flyers/brochures, billboards, pole banners, floor stickers, etc.

For legibility purposes, cyan should never be used for type when appearing on a white background, particularly when it comes to digital and web applications.

Blue and gold should be used for all official documents and adhere to the logo guidelines.

• Blue

  CMYK: 100/87/42/52 (coated paper)
  PMS: 282C (coated paper)
  282U (uncoated paper)

• Gold

  CMYK: 26/46/100/6 (coated paper)
  PMS: 125C (coated paper)
  117U (uncoated paper)

• Magenta

  CMYK: 5/92/0/0
  PMS: Rhodamine Red

• Cyan

  CMYK: 70/0/13/0
  PMS: 3115C

• White

  CMYK: 0/0/0/0

• Bright Gold

  CMYK: 0/16/80/0
  PMS: 1225C

Gradients

Only the gradients provided here should be implemented in the brand for consistency. Avoid orange being a prominent color in the bright gold to magenta gradient. Do not use a cyan to magenta gradient. Consider color contrast when using gradients.