Here you will find all the information you need to know about the FIU brand including tools to develop and create consistent messaging as we extend FIU’s look and feel in any and all directions, to a wide variety of audiences.
It is important that we maintain consistency in both internal and external communications to show a unified brand and increase our brand recognition and impact among different audiences.
About the Brand
Brand positioning, brand essence, pillars and tone words. Our brand rationale and platform
Editorial Guide
Tone words, headlines, top 50 messaging and alumni descriptors
Logos
Various logos used around the university, outlined block letters and licensing & merchandise
Design Resources
Design elements, fonts, colors and web guidelines
Photo & Video
How should video and videos represent FIU, best practices and examples
Social Media
Social media posts examples, hashtag use and additional guidelines
Signage
Billboards, floor stickers, digital displays, printed displays, pole banners and exterior and interior signage on our campuses
Toolkit
PowerPoint templates, email signature template, logos, and other downloadable assets
