A brand, simply, is what our audience thinks and feels about us. The assets – such as logos, brochures, signage and more – play an important role in reminding the audience of the brand they are interacting with but they do not communicate the message alone.
Our actions and communications carry the greatest weight. As such, it is important that we leverage our stories and personalities to raise our brand awareness and communicate our brand attributes. Graphic assets, such as logos, must present a consistent and cohesive identity that help remind our audiences of our brand.
Worlds Ahead, the Idea Behind Our Brand
Before we design logos, define color schemes and print signs, we start with a "big idea" that captures the essence of our institution and what we aspire to be. For Florida International University, the idea behind our brand is "Worlds Ahead," an attitude that inspires our global perspective and commitment to superlative programs, research
How We Use 'Worlds Ahead'
- When communicating
aboutstudents, faculty or alumni who go beyond the expected – we should describe them as "worlds ahead."
- When we articulate a vision for an FIU project that is ahead of its time or ahead of what others are doing – we should use this phrase.
- When describing our university in an interview, an article or a boilerplate description – we should use this phrase.
- We should not, however, add this to every program, person or event. "Worlds Ahead" is an attitude and should be used to express the best we have to offer. Overuse of the phrase would dilute its meaning.
- "Be Worlds Ahead" is a call to action. We can use this when describing a student's decision to attend FIU or to commence a large research project. It is participatory and connects action to
Brand Design & Communication Inspiration
Five brand attributes form the foundation of FIU’s identity: “FIU is a vibrant, student-centered public research university, ideally located in Miami that is worlds ahead in its commitment to learning, research, entrepreneurship, innovation and creativity so that our graduates are prepared to succeed in the global marketplace.”
|We are dynamic and vibrant|
FIU embraces our youth and a dynamic can-do spirit.
|We are entrepreneurs|
FIU encourages innovation through bold forward-looking solutions.
|We are Miami|
FIU is Miami, reflecting our culture and physical location everyday.
|We are international|
FIU lives and breathes greater international understanding and diversity.
|We are community engaged|
FIU partners with the community to create mutually beneficial solutions.
Florida International University is Miami’s public research university and in less than five decades has become a top 100 public university, according to U.S. News & World Report’s Best Colleges. FIU is focused on student success and research excellence, with nearly $200 million in annual research expenditures. The Next Horizon campaign is furthering FIU’s commitment to providing students Worlds Ahead opportunities. Today FIU has two campuses and multiple centers including sites in Qingdao and Tianjin, China and supports artistic and cultural engagement through its three museums: Patricia & Phillip Frost Art Museum, the Wolfsonian-FIU, and the Jewish Museum of Florida-FIU. FIU is a member of Conference USA with more than 400 student-athletes participating in 18 sports. The university has awarded more than 330,000 degrees to many leaders in South Florida and beyond. For more information about FIU, visit www.fiu.edu.